UTENOS Radler (non-alcoholic)
How Katleris and Bartuševičius explored Lithuania

UTENOS Radler (non-alcoholic)
How Katleris and Bartuševičius explored Lithuania

UTENOS Radler (non-alcoholic)
How Katleris and Bartuševičius explored Lithuania

UTENOS Radler (non-alcoholic)
How Katleris and Bartuševičius explored Lithuania

UTENOS Radler (non-alcoholic)
How Katleris and Bartuševičius explored Lithuania

Task

Introduce the non-alcoholic beer cocktail UTENOS Radler to the market.  

Solution

We made 10 episodes of a miniseries titled “How Katleris and Bartuševičius explored Lithuania”, which told the story of a car trip taken by these two well-known Lithuanian comedians around Lithuania. The episodes organically included the new non-alcoholic beverage.

Results
 
Results
 
Results

The series appeared on the Facebook profiles of both comedians and generated a total of 3 million organic views and ~72,000 reactions. The videos were shared over 3,000 times and attracted almost 3,000 comments. UTENOS Radler subsequently became the top product in the non-alcoholic beer category, and in 2018 the Password conference named it Product of the Year. 

The series appeared on the Facebook profiles of both comedians and generated a total of 3 million organic views and ~72,000 reactions. The videos were shared over 3,000 times and attracted almost 3,000 comments. UTENOS Radler subsequently became the top product in the non-alcoholic beer category, and in 2018 the Password conference named it Product of the Year.  

The series appeared on the Facebook profiles of both comedians and generated a total of 3 million organic views and ~72,000 reactions. The videos were shared over 3,000 times and attracted almost 3,000 comments. UTENOS Radler subsequently became the top product in the non-alcoholic beer category, and in 2018 the Password conference named it Product of the Year. 

Contacts

Kontaktai

Kontaktai

Kontaktai

Kontaktai

goodnews@superyou.lt
+ 370 60126531
Goštauto g. 40, Vilnius, Lithuania LT - 03163

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CEO:
Mindaugas Lataitis
+ 370 686 46 164
mindaugas@superyou.lt


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