Within 3 weeks, we developed a concept, image and a name, and we organised all this information on a mobile-friendly web platform. We prepared all the content units for both online and offline communication. 

We made 10 episodes of a miniseries titled “How Katleris and Bartuševičius explored Lithuania”, which told the story of a car trip taken by these two well-known Lithuanian comedians around Lithuania. The episodes organically included the new non-alcoholic beverage.