Swedbank: Life insurance

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Swedbank: Life insurance

Swedbank: Life insurance

Task

To increase the awareness of Swedbank’s Life insurance and to strengthen positive perception of the product.

Introduce Swedbank’s contactless MasterCard to young people and communicate the fact that they could get it without any monthly fee.

Solution

In collaboration with influencers we encouraged people to remember their caring deeds, performed out of love for their dearest ones. We created activations for Instagram and Facebook and invited people to share their personal #DalykaiIsMeiles (Things out of love) stories, additionally emphasizing that Life insurance is a form of love.

Results

During the campaign we reached 41% of the audience and almost 3700 visits to the landing page of Life insurance were generated. We received more than 500 #DalykaiIsMeiles stories and sponsored posts on Facebook lead to 14.70% ad recall rate

Kiti projektai

Swedbank: Life insuranceProject type

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EŽYS: Gigo KlubasProject type

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Contacts

Kontaktai

goodnews@superyou.lt
+370 607 702 12
Goštauto g. 40, Vilnius, Lithuania LT - 03163

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CEO:
Mindaugas Lataitis
+ 370 686 46 164
mindaugas@superyou.lt

Branding partners

Advertising partners

Task

Task

Solution

Solution

Results

Results

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