EŽYS: Ežys rap – SuperYou

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EŽYS: Ežys rap

Task

To celebrate Valentine’s Day and increase awareness of the EŽYS Snapchat profile.

Solution

We created a joint project with the girl band “Golden Age”: we invited the EŽYS followers on Snapchat to send snaps expressing their love, and “Golden Age” turned these all into a Valentine’s Day EŽYS rap. We shared the rap song video clip on EŽYS Snapchat profile on Valentine’s Day, and later it appeared on Facebook.

Results

The Snapchat profile’s reach increased 90%, while the number of followers grew by 46% and the engagement level increased by 11.1%. Overall, the Facebook stats were: reach – 368,000; unique views – 113,000; number of shares – 314; interactions – 1.4%; and clicks – over 30,000.

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Contacts

Kontaktai

goodnews@superyou.lt
+370 607 702 12
Goštauto g. 40, Vilnius, Lithuania LT - 03163

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CEO:
Mindaugas Lataitis
+ 370 686 46 164
mindaugas@superyou.lt

Branding partners

Advertising partners

Task

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