Swedbank’s Youth Programme: Order a bank card

Swedbank’s Youth Programme: Order a bank card
 

Swedbank’s Youth Programme: Order a bank card

Swedbank’s Youth Programme: Order a bank card

Swedbank’s Youth Programme: Order a bank card

Task

To create and implement a social media campaign with the goal to raise awareness of Swedbank’s Youth Programme and BankMeter, and to encourage youth up to 22 years old to open a bank account.

Solution
Solution

We chose the most suitable youth influencers for the Youth Programme and created a song with a video clip to encourage young people to order Swedbank’s bank card. The clip was uploaded to YouTube and was accompanied by Facebook and Instagram posts, as well as the content created by influencers on their personal channels.

We made three video clips, where people from non-traditional professions who live in different regions of Lithuania told stories about their connection to the unique Lithuanian nature.

Results
 
Results
 
Results

On Facebook and Instagram only we reached 75% of the youth audience and exceeded the planned number of views twice – during the campaign the clip was viewed 444 001 times. Also, general goals of the campaign were exceeded by 390%. And, although it was image campaign, we generated more than 10 000 clicks to the landing page of Swedbank’s Youth Programme.

Contacts

Kontaktai

Kontaktai

Kontaktai

Kontaktai

goodnews@superyou.lt
+ 370 60126531
Goštauto g. 40, Vilnius, Lithuania LT - 03163

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CEO:
Mindaugas Lataitis
+ 370 686 46 164
mindaugas@superyou.lt


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