NIKE: Air Max 720 sneaker launch campaign

NIKE: Air Max 720 sneaker launch campaign 

NIKE: Air Max 720 sneaker launch campaign 

NIKE: Air Max 720 sneaker launch campaign 

NIKE: Air Max 720 sneaker launch campaign 

Task

Create a campaign for the NIKE Air Max 720 sneaker launch song, performed by Monique and Free Finga.

Solution

We created NIKE AirLab, a laboratory where two creative scientists were experimenting with air in an attempt to generate music from it. We filmed 3 episodes. In the last one, the “scientists” – Monika and Free Finga – produced the song “Simple” as their final outcome.

Results
 
Results
 
Results

The channels of both performers attracted a very large level of engagement, where the fans actively asked and guessed the result of these experiments. Watch it here.

Contacts

Kontaktai

Kontaktai

Kontaktai

Kontaktai

goodnews@superyou.lt
+ 370 60126531
Goštauto g. 40, Vilnius, Lithuania LT - 03163

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CEO:
Mindaugas Lataitis
+ 370 686 46 164
mindaugas@superyou.lt


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