Swedbank’s Youth Programme: Order a bank card

Back

Task

To create and implement a social media campaign with the goal to raise awareness of Swedbank’s Youth Programme and BankMeter, and to encourage youth up to 22 years old to open a bank account.

Solution

We chose the most suitable youth influencers for the Youth Programme and created a song with a video clip to encourage young people to order Swedbank’s bank card. The clip was uploaded to YouTube and was accompanied by Facebook and Instagram posts, as well as the content created by influencers on their personal channels.

We made three video clips, where people from non-traditional professions who live in different regions of Lithuania told stories about their connection to the unique Lithuanian nature.

Results

On Facebook and Instagram only we reached 75% of the youth audience and exceeded the planned number of views twice – during the campaign the clip was viewed 444 001 times. Also, general goals of the campaign were exceeded by 390%. And, although it was image campaign, we generated more than 10 000 clicks to the landing page of Swedbank’s Youth Programme.

Kiti projektai

Swedbank: Life insuranceProject type

Swedbank’s Youth Programme: Order a bank cardProject type

Tele2 B2B ambassadorsProject type

IQOS: My SummerProject type

NIKE: Air Max 720 sneaker launch campaignProject type

UTENOS Radler (non-alcoholic) How Katleris and Bartuševičius explored LithuaniaProject type

SuperYou SelfpromoProject type

Travel Lithuania. Interesting people of LithuaniaProject type

Swedbank’s Youth Programme: The most satisfying thingsProject type

Real is Beautiful: #WelcomeToLithuaniaProject type

EŽYS: Gigo KlubasProject type

Carlsberg: Probably, a seagullProject type

EŽYS: Ežys rapProject type

EŽYS: Online translatorProject type

Biržų duona communication on InstagramProject type

Contacts

Kontaktai

goodnews@superyou.lt
+370 607 702 12
Goštauto g. 40, Vilnius, Lithuania LT - 03163

Google map

CEO:
Mindaugas Lataitis
+ 370 686 46 164
mindaugas@superyou.lt

Branding partners

Advertising partners

Task

Solution

Solution

Results

Results

Results

SuperYou newsletter

Ačiū!