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NIKE: Air Max 720 sneaker launch campaign

NIKE: Air Max 720 sneaker launch campaign 

NIKE: Air Max 720 sneaker launch campaign 

NIKE: Air Max 720 sneaker launch campaign 

NIKE: Air Max 720 sneaker launch campaign 

Task

Create a campaign for the NIKE Air Max 720 sneaker launch song, performed by Monique and Free Finga.

Solution

We created NIKE AirLab, a laboratory where two creative scientists were experimenting with air in an attempt to generate music from it. We filmed 3 episodes. In the last one, the “scientists” – Monika and Free Finga – produced the song “Simple” as their final outcome.

Results
 
Results
 
Results

The channels of both performers attracted a very large level of engagement, where the fans actively asked and guessed the result of these experiments. Watch it here.

Kiti projektai

Swedbank: Life insuranceProject type

Swedbank’s Youth Programme: Order a bank cardProject type

Tele2 B2B ambassadorsProject type

IQOS: My SummerProject type

NIKE: Air Max 720 sneaker launch campaignProject type

UTENOS Radler (non-alcoholic) How Katleris and Bartuševičius explored LithuaniaProject type

SuperYou SelfpromoProject type

Travel Lithuania. Interesting people of LithuaniaProject type

Swedbank’s Youth Programme: The most satisfying thingsProject type

Real is Beautiful: #WelcomeToLithuaniaProject type

EŽYS: Gigo KlubasProject type

Carlsberg: Probably, a seagullProject type

EŽYS: Ežys rapProject type

EŽYS: Online translatorProject type

Biržų duona communication on InstagramProject type

Contacts

Kontaktai

Kontaktai

Kontaktai

Kontaktai

goodnews@superyou.lt
+370 607 702 12
Goštauto g. 40, Vilnius, Lithuania LT - 03163

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goodnews@superyou.lt
+370 607 702 12
Goštauto g. 40, Vilnius, Lithuania LT - 03163

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CEO:
Mindaugas Lataitis
+ 370 686 46 164
mindaugas@superyou.lt


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